OOLY was founded by Carol Pankiw, who rebranded her design-led stationery company in 2017 to focus entirely on arts and crafts. It all started with the Yummy Yummy Scented Glitter Gel Pens, with over 2 million boxes sold worldwide, and grew into an ever-expanding collection of whimsical, high-quality creative supplies.

Headquartered in Carlsbad, California, OOLY creates colourful arts, crafts, and school supplies that spark imagination and self-expression in people of all ages. Their invitation is simple: Create Your Happy.